How I work: Activities

Photo by Austin Neill on Unsplash

Menu of activities

Audience research

  • Data analytics, directional A/B tests
  • Polling, interviewing, focus group
  • Persona creation/alteration

Problem and solution definition

  • Taxonomy and terminology
  • Content and design strategy
  • Feature and journey maps

Idea gathering

  • Trending patterns research
  • Charrettes and Design Studio
  • “Gut testing” for look and feel

Depiction

  • Wireframing
  • Mockup or prototype creation
  • In-code design

User testing

  • Automated user testing
  • Interview user testing
  • Functional A/B testing

Standardization

  • Design system, style guide, pattern library
  • Coding standards

Audience research

Data analytics, directional A/B tests

Polling, interviewing, focus group

Persona creation/alteration

Problem and solution definition

Taxonomy and terminology

Content and design strategy

Feature and journey maps

Idea gathering

Trending patterns research

Russel Crowe as John Nash’s imagination in Universal’s film

Charrettes and Design Studio

“Gut testing” for look and feel

Depiction

  • Changes are quick, as is starting from scratch.
  • I’m not a bottleneck because anyone on the project can add to my documents.
  • Good ideas don’t get lost in edits.
  • Rolling back changes and removing mistakes is easy.

Wireframing

Mockup or prototype creation

In-code design

User testing

  • Short cycle tests
  • Comparative cohort tests
  • Impromptu testing (great for options that might have otherwise slipped through the cracks)

Automated user testing

Interview user testing

Functional A/B testing

Standardization

Design system, style guide, pattern library

Coding standards

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Experience Designer

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